Factor Effecting an Individual customer to deposit money in Banks.

The banking industry of pakistan growing rapidly day by day due to competition between banks online business and many other determinants. Before 20 year ago the only Habib bank ltd United bank limited Muslim Commercial Bank ltd Bank of Punjab National Bank of Pakistan and ZTBL work in Pakistan, and after entry of Micro finance banks in to pakistan that competition is increased.The Khushhali microfinance is first microfinance bank in pakistan which established by Parveez Musharaf Government in 2001.

After successful entry of microfinance banks in pakistan the will more challenging for survive. and it is also challenging for a customer to choose a individual bank for money deposit  and for other services. i conclude some main factors which effect an individual customer to deposit money in pakistan banks. The first and most important point is services of banks because it is habit of people that his work done in less time and early from others, so service oriented bank is successful in banking industry. other  factor are Security system of bank, Parking area, Online service, availability of ATM, Length of relationship with bank, Convenient location of bank, low service charges as compared to its competitors, bank environment, brand name, operation hours and good reception of customer.